MORAL MESSAGE OF L.A. LIGHTS ADVERTISEMENT “JANGAN MAU DIADU, JANGAN MAU DIPECAH”

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چکیده

ABSTRACT: The purpose of this research is to determine the moral message and find out meaning denotation, connotation, myth L.A. Cigarette advertising. data collection technique used a semiotic analysis method from Roland Barthes. results found indicate that contained in study reflects life person, both lower middle class or upper class, must be able face problems not leave but solve so they will resolved soon. denotations, connotations, myths each individual have an attitude solidarity, responsibility, reciprocal forgiveness, oneself, regret actions when making mistakes, dare take risks, confident.Keywords: Moral Message, Advertising, LA Lights

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ژورنال

عنوان ژورنال: Qaulan

سال: 2022

ISSN: ['2746-9816', '2746-9808']

DOI: https://doi.org/10.21154/qaulan.v3i1.3906